Overview
Ladbrokes is one of the UK's oldest and most established betting brands, with a history dating back to 1886. Now part of the Entain group, Ladbrokes combines its rich heritage with modern digital innovation. The brand operates both online and through an extensive network of retail shops across the UK, making it one of the most accessible betting operators in the country.
Welcome Bonus
Bet £5 Get £20 in Free Bets
New customers can claim this straightforward welcome offer with a low minimum deposit requirement.
Terms: New customers only. Minimum deposit and bet £5. Free bets credited as 4 x £5 bets. Free bets expire after 7 days. Full terms and conditions apply. 18+ BeGambleAware.org
Key Features
Price Boosts
Ladbrokes regularly offers price boosts on popular markets, giving you enhanced odds on selected bets. These boosts are clearly marked and updated throughout the day, providing value on major sporting events.
Bet Builder
Create custom bets with Ladbrokes' Bet Builder feature. Combine multiple selections from the same football match to create unique betting markets with combined odds.
Early Payout
Ladbrokes offers Early Payout on selected football matches. If your team goes 2 goals ahead, your bet is paid out early as a winner, regardless of the final result.
Mobile App
Ladbrokes' mobile app is available for iOS and Android devices. The app is well-designed, easy to navigate, and offers full functionality including live betting and cash out.
Horse Racing Specialists
With over 130 years of experience, Ladbrokes has deep expertise in horse racing. The site offers competitive odds, Best Odds Guaranteed on selected races, and comprehensive coverage of UK and Irish racing.
Odds Quality
Ladbrokes offers competitive odds across all major sports. The bookmaker is particularly strong in football and horse racing markets. Football odds are competitive for Premier League, Championship, and European competitions. Horse racing odds are also strong, with Best Odds Guaranteed available on selected races.
Payment Methods
Ladbrokes accepts a variety of payment methods including:
- Debit cards (Visa, Mastercard)
- PayPal
- Apple Pay
- Google Pay
- Bank transfers
- Paysafecard
Note: Credit card gambling is banned in the UK. Withdrawals are typically processed within 24-48 hours for e-wallets and 3-5 business days for debit cards.
Customer Support
Ladbrokes provides comprehensive customer support:
- Live Chat: Available 24/7 for immediate assistance
- Email: Email support with good response times
- Phone: Telephone support available during extended hours
- Help Centre: Extensive FAQ and help articles
- Retail Shops: In-person support available at retail locations
Licensing & Security
Ladbrokes is licensed and regulated by the UK Gambling Commission (UKGC). The company uses advanced SSL encryption to protect customer data and transactions. Player funds are held in segregated accounts, ensuring customer money is protected. Ladbrokes has a strong track record of reliability and trustworthiness.
Pros & Cons
✓ Pros
- Established and trusted brand
- Competitive odds
- Price boosts and Early Payout
- Extensive retail network
- Strong horse racing coverage
- Good mobile app
✗ Cons
- Some withdrawal methods can be slow
- Limited live streaming
- Welcome bonus could be more competitive
Our Verdict
Ladbrokes is a reliable and trustworthy choice for UK sports bettors. The combination of competitive odds, useful features like Price Boosts and Early Payout, and the brand's long-standing reputation makes it a solid option. While it may not have all the modern features of some newer competitors, Ladbrokes consistently delivers a dependable betting experience that appeals to both casual and serious bettors.
Rating: 9.4/10 - Recommended for UK sports betting enthusiasts seeking a trusted and established bookmaker.
