Overview
Paddy Power is one of the UK's most recognisable and trusted sports betting brands. Founded in Ireland in 1988, the company has built a reputation for competitive odds, innovative promotions, and a distinctive sense of humour that sets it apart from competitors. With a strong presence both online and through retail shops across the UK and Ireland, Paddy Power offers a comprehensive betting experience for sports enthusiasts.
Welcome Bonus
Bet £10 Get £40 in Free Bets
New customers can claim this generous welcome offer when they sign up and place their first bet of £10 or more.
Terms: New customers only. Minimum deposit and bet £10. Free bets credited as 4 x £10 bets. Free bets expire after 7 days. Full terms and conditions apply. 18+ BeGambleAware.org
Key Features
Best Odds Guaranteed
Paddy Power offers Best Odds Guaranteed on all UK and Irish horse racing and greyhound racing. If you take a price and the starting price is bigger, you'll be paid at the bigger odds.
Cash Out
Take control of your bets with Cash Out. Lock in a profit or cut your losses before the event finishes. Available on a wide range of markets including football, tennis, and horse racing.
Live Streaming
Watch thousands of live sporting events for free when you have a funded account or have placed a bet in the last 24 hours. Coverage includes football, horse racing, tennis, and more.
Mobile App
The Paddy Power mobile app is available for iOS and Android devices. It offers full functionality including live betting, streaming, and cash out features. The app is well-designed and easy to navigate.
Sports Coverage
Paddy Power covers all major sports including football, horse racing, tennis, cricket, rugby, golf, boxing, and more. The site offers extensive markets for both pre-match and in-play betting.
Odds Quality
Paddy Power consistently offers competitive odds across major sports. The bookmaker is particularly strong in football markets, with competitive prices on Premier League, Champions League, and international matches. Horse racing odds are also competitive, especially with the Best Odds Guaranteed feature.
Payment Methods
Paddy Power accepts a wide range of payment methods including:
- Debit cards (Visa, Mastercard)
- PayPal
- Apple Pay
- Google Pay
- Bank transfers
- Paysafecard
Note: Credit card gambling is banned in the UK. Withdrawals are typically processed within 24-48 hours for e-wallets and 3-5 business days for debit cards.
Customer Support
Paddy Power offers multiple customer support channels:
- Live Chat: Available 24/7 for instant assistance
- Email: Support via email with typically quick response times
- Phone: Telephone support available during business hours
- Help Centre: Comprehensive FAQ section covering common questions
Licensing & Security
Paddy Power is licensed and regulated by the UK Gambling Commission (UKGC) and the Irish Revenue Commissioners. The company uses industry-standard SSL encryption to protect customer data and funds. Player funds are held in segregated accounts separate from company funds.
Pros & Cons
✓ Pros
- Competitive odds
- Best Odds Guaranteed on racing
- Excellent mobile app
- Live streaming available
- Innovative promotions
- Strong brand reputation
✗ Cons
- Some withdrawal methods slower than competitors
- Welcome bonus terms can be restrictive
- Limited cryptocurrency options
Our Verdict
Paddy Power is an excellent choice for UK sports bettors. The combination of competitive odds, Best Odds Guaranteed, live streaming, and a user-friendly platform makes it one of the top bookmakers in the market. The brand's distinctive personality and innovative approach to promotions add to its appeal. While there are minor areas for improvement, such as withdrawal speeds, Paddy Power consistently delivers a high-quality betting experience.
Rating: 9.8/10 - Highly recommended for UK sports betting enthusiasts.
